Rex owns a car dealership in the center of town. He needed a way to automate and
streamline his information distribution about his vehicles and track which cars get the
"I was looking for a system
that could give my customers all the info they needed with out feeling like they might be
pressured by one of my salesman." says Rex.
When Rex subscribed to ESA, he
got more than he thought. Now Rex puts out advertisement specials on certain vehicles
during the week. Listed under each car is a 3 digit code with instructions to call a toll
free number for more info.
"People see a car that
interests them, call our dealership toll free ESA number which instructs people to enter a
3 digit code to hear more about a specific car on our lot. We have a professional
sounding system, that never gives anyone a busy signal! I then have someone here at he
office look at our ESA 'call-detail report' which lists the time, date, and phone number
of the person that called, and the 3 digit code of the car they requested an audio
presentation on." says Rex.
Any car dealership can take
advantage of the ESA system. Now its easy for them to get info on specific cars on their
lot, track it, and follow up with potential buyers!
"ESA is pure streamlining,
automated, marketing and follow-up power!" says Rex.
Individual car salesman love ESA
because now they have one-number their customers can contact them on in the future after
they sell them a car.
Imagine a salesman now working at
a different dealership. A customer he once sold a car to liked dealing with this
particular salesman and wants to contact him again for their next purchase.
By having ESA, all calls, and
voice mail get routed directly to the salesman the potential buyer wants to connect to.
Plus this particular salesman keeps his following of customers no matter what dealership
he now works at!